Mindfulness is the most important countertrend to the permanent sensory overload of the digital age. Increasingly, we are questioning the way we interact with ourselves and our real-digital environment. Mindfulness is more than a lifestyle issue, it is the rediscovery of the here and now and the art of knowing your own needs and living your own values.
Cancel culture refers to an excessive proliferation of systematic boycotts of individuals or organizations accused of offensive or discriminatory statements or actions. In this sense, Cancel Culture and the identity politics that are partly necessary can be understood as a counter-trend to the main movement of individualization.
Diversity means variety of people, for example in terms of age, gender, origin, cultural background or qualifications. In view of fundamental changes in the world of work and business, employee diversity is seen as an increasingly important success factor for companies in terms of innovative ability and resilience.
Creative energy is released when issues can be rethought in a completely new way. For companies, this means defining creative and free spaces – where they make sense and where they don’t.
While mass customization is already the new norm, the trend toward hyperpersonalization continues. Whether it’s products, services, music, entertainment or marketing – thanks to Big Data and increasingly sophisticated algorithms, the approach and offers are being tailored to the individual in ever greater detail.
Collaboration is understood as the often technically mediated cooperation in teams. The objective is usually the generation of new ideas or solutions to problems. Often, the collaboration is intense, creative and time-limited. Through exchange, new connections or perspectives emerge.
The global LGBT+ (Lesbian, Gay, Bisexual, Transgender, Other) movement advocates for acceptance and greater public awareness of gender diversity. It exemplifies new forms of partnership and alternative family models and questions norms, traditions and role attributions that are no longer up to date.
Neo-tribes are increasingly replacing what used to be family or village associations and are making up the future of community structures. These are deliberately chosen groups in which the individual can experience belonging and rootedness without having to restrict individual freedoms.
Resonance is considered a basic human need and describes the ability to relate to other people, things, nature, the environment, art or religion. Megatrends such as connectivity or globalization are generating new network structures that are not bound to place and time. These enable new basic forms of world relations in which spaces for resonance emerge.
Self Care means developing a sense of one’s own body and mind and better recognizing and meeting one’s own needs. The trend towards self-care focuses on a mindful approach to oneself.
Social Cocooning describes the retreat into one’s own four walls. However, it does not mean retreating into isolation, but rather focuses on community and socializing with friends and family. Social Cocooning links the feeling of safety, security and relaxation in one’s own manageable circle of life with positive experiences based on togetherness.
The “We-Culture stands for collaborative thinking and action, which becomes the elementary strength of society. It is the diversity of interests, a new potential of creativity and a growth of empathy that contribute to the transformation of the coming society.
Increasing demands for flexibility and a multitude of professional and private obligations are leading to an enormous increase in complexity and time scarcity in people’s everyday lives. As a result, more and more everyday tasks are being outsourced to services and service providers, such as shopping or cleaning.
The question of what reputation and standing people enjoy is increasingly determined by their reputation in social networks and the information that can be found about them on the Internet. This also applies to an even greater extent to the valuation of companies and brands.
The trend is toward individually manufactured products. Creating or repairing something with your own hands creates positive feelings and counterbalances the constant mental work in front of the display. “Self-made” is becoming the new status symbol.
Basic income is a socio-political concept. In the case of an unconditional basic income, every citizen receives a legally defined financial allowance from the state without having to provide anything in return. Income stands for life expectancy, educational opportunities and prosperity of a society and an individual.
Identity design is a central principle of individualization. Personal identity formation takes place away from prefabricated biographies within the framework of multigraphic lifestyles. One’s own identity, like one’s own lifestyle, can be “designed” individually and constantly anew from an infinite number of options and building blocks.
People are increasingly asking themselves what quality of life means to them and how and with whom they want to invest lifetime. Quality of life encompasses the living conditions of an individual or the members of a society.
For many decades, most people’s biographies followed a linear sequence of life phases: Childhood and youth, employment, family life, and finally retirement. Today, life courses are becoming more and more unpredictable; linear biographies are turning into multifaceted multigraphies that run parallel and in leaps and bounds.
In view of increasing individualization, classic sociodemographic characteristics such as gender, income, place of residence, occupation or age are becoming less important for describing social groups. Instead of social milieus, new post-demographic lifestyles are emerging whose common denominators are shared values, beliefs, consumption patterns and everyday practices.
Self-efficacy is the fundamental belief that as an individual you can influence the course of events and the world. Experiences of self-efficacy are a natural need of people, the satisfaction of which is increasingly sought in a professional context.
The singles society, long synonymous with individual isolation, is increasingly emancipating itself from its stigma. “Forever single” today is often choice, not destiny. On the positive side, new terms for singledom include “self-partnered,” a concept that deliberately does not contradict the desire for relationships and contacts.
In the future, the individual will be much less restricted by his or her gender to certain behaviors, professions or hobbies. This means that gender is becoming less decisive in all areas of life, be it education, career choice, child rearing, leisure activities or consumer preferences, and is taking a back seat to personal taste and individual preferences and talents.
Increasing demands for flexibility and a multitude of professional and private obligations are leading to an enormous increase in complexity and time scarcity in people’s everyday lives. As a result, more and more everyday tasks are being outsourced to services and service providers, such as shopping or cleaning.
The question of what reputation and standing people enjoy is increasingly determined by their reputation in social networks and the information that can be found about them on the Internet. This also applies to an even greater extent to the valuation of companies and brands.
The trend is toward individually manufactured products. Creating or repairing something with your own hands creates positive feelings and counterbalances the constant mental work in front of the display. “Self-made” is becoming the new status symbol.
Basic income is a socio-political concept. In the case of an unconditional basic income, every citizen receives a legally defined financial allowance from the state without having to provide anything in return. Income stands for life expectancy, educational opportunities and prosperity of a society and an individual.
Identity design is a central principle of individualization. Personal identity formation takes place away from prefabricated biographies within the framework of multigraphic lifestyles. One’s own identity, like one’s own lifestyle, can be “designed” individually and constantly anew from an infinite number of options and building blocks.
People are increasingly asking themselves what quality of life means to them and how and with whom they want to invest lifetime. Quality of life encompasses the living conditions of an individual or the members of a society.
For many decades, most people’s biographies followed a linear sequence of life phases: Childhood and youth, employment, family life, and finally retirement. Today, life courses are becoming more and more unpredictable; linear biographies are turning into multifaceted multigraphies that run parallel and in leaps and bounds.
In view of increasing individualization, classic sociodemographic characteristics such as gender, income, place of residence, occupation or age are becoming less important for describing social groups. Instead of social milieus, new post-demographic lifestyles are emerging whose common denominators are shared values, beliefs, consumption patterns and everyday practices.
Self-efficacy is the fundamental belief that as an individual you can influence the course of events and the world. Experiences of self-efficacy are a natural need of people, the satisfaction of which is increasingly sought in a professional context.
The singles society, long synonymous with individual isolation, is increasingly emancipating itself from its stigma. “Forever single” today is often choice, not destiny. On the positive side, new terms for singledom include “self-partnered,” a concept that deliberately does not contradict the desire for relationships and contacts.
In the future, the individual will be much less restricted by his or her gender to certain behaviors, professions or hobbies. This means that gender is becoming less decisive in all areas of life, be it education, career choice, child rearing, leisure activities or consumer preferences, and is taking a back seat to personal taste and individual preferences and talents.
