Game Changer

Individualization

Culture of choice describes the trend of individualization, which redefines the relationship between the I and the we. Personal freedom of choice and individual self-determination are central to this.

Accelerated by the Corona pandemic, the trend is considered one of the biggest driving forces shaping and changing both society and the economy. The importance of the solitary ego will continue to decline in the future, while that of the relational ego will increase. This equally requires a change in values that defines tolerance, friendship and honesty as guiding values in an individualistic age.

As UPSTART, we see clear trends for business and consumer markets: an atomization of markets into smaller segments, a decline in mass markets and ultimately a focus on individual and customized products. We support our customers in adapting their companies to these changes and show ways to profitably use the increasingly relevant interaction between the individual and the environment in the future.

What aspects and sub-trends does the megatrend of individualization encompass?

Mindfulness

Cancel Culture

Diversity

Free Creativity

Hyperpersonalization

Collaboration

LGBT+

Neo-Tribes

Resonance

Self Care

Social Cocooning

We-Culture

Day-to-day outsourcing

Digital Reputation

Do-it-yourself

Basic income

Identitiy Design

Life quality

Multigraphy

Post-demographics

Self-efficacy

Single Society

Ungendered Lifestyle

Let’s talk.

Helena Sporer

helena.sporer@upstart.co

+49 15678 20 57 04

Sathees Sabaratnam

sathees@upstart.co

+49 15678 20 57 01

Dare to take the step towards the future?

Make an appointment directly with our customization team to learn about the possibilities for your business.

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