In the future, there will be no way around the health megatrend in the world of work. Executives and founders should recognize the relevance of this trend and include it in their agenda.
Life expectancy is increasing – at the same time, people are looking for ways to deal with permanent stress caused by constant accessibility and information overload. In the near future, therefore, health will be considered a status symbol. To maintain and improve their own health, people will be increasingly willing to disclose data. This enables the integration of technologies (e.g. smartwatches).
As a forward-thinking company, UPSTART is monitoring the impact of this social phenomenon in nearly every industry. Corporate cultures are changing, managers see themselves obliged to offer additional health services for their own employees, people are more sensitive to their own health and demand space for self-fulfillment in the corporate environment – especially where work and leisure are increasingly merging. Corporate health offerings are and will remain a competitive advantage and ensure higher productivity and creativity. We support our customers in leveraging these benefits for themselves by developing a health strategy with them and integrating it into their corporate culture.