In the context of augmented reality (AR), a real and virtual world are linked. A virtual, digital layer with corresponding hardware (e.g. smart glasses) is superimposed on reality and this is supplemented and enriched with audiovisual information.
Big Data is large amounts of computer-generated data that is collected, processed and analyzed to provide better insights into human needs. Data sources are personal and individualized data as well as publicly available (measurement) data. Big Data is said to have a lot of potential for value creation.
Business ecosystems are closely networked companies and industries that are largely self-organized due to the resulting automation and are turning away from the principle of value chains.
Crypto-currencies or cryptocurrencies are digital means of payment, which are usually based on technologies such as the blockchain. There are now a variety of cryptocurrencies, with Bitcoin being the most widely used. The currencies differ, among other things, in transaction speed, security, anonymity and, above all, resource consumption for generation, which is usually very high.
As we move into the 21st century, data is becoming increasingly important – it is considered the “oil” of the modern age. Data serves as the basis for new business models and should make it possible to tailor products and services as precisely as possible to the needs of customers. However, the potential of Big Data is also often overestimated.
Digital Health is the use of digital health technologies in the health sector, which simplifies the interaction between doctors and patients.
The question of what reputation and standing people enjoy is increasingly determined by their reputation in social networks and the information that can be found about them on the Internet. This also applies to an even greater extent to the valuation of companies and brands.
While mass customization is already the new norm, the trend toward hyperpersonalization continues. Whether it’s products, services, music, entertainment or marketing – thanks to Big Data and increasingly sophisticated algorithms, the approach and offers are being tailored to the individual in ever greater detail.
Artificial intelligence (AI) refers to a branch of computer science. It deals with the programming of computers so that they can independently solve complex problems. This intelligent behavior is to be automated in the process. In the context of digitalization, AI is of outstanding importance and is increasingly being used for a wide variety of tasks.
Omni-channeling refers to the presence and communication of companies that go beyond individual channels in order to connect with customers as comprehensively as possible. In terms of a consistent customer journey, digital channels are primarily used here.
Playfulness is an approach that consciously focuses on playful and open-ended thinking and acting in complex situations and networked environments. Analogous to the approach of children, complex facts are to be learned in this way. Trial and error, accidental discovery and failure are an integral part of the approach.
Privacy and data protection are becoming increasingly important in an increasingly networked world. Due to the digital transformation, privacy is less and less a basic requirement and must be actively demanded and ensured. The prerequisite for this is a high level of data competence and control over the technologies used.
Seamless mobility refers to the integration of autonomous services into public services. This relieves the traffic system and real-time analyses eliminate waiting times and unnecessary transfers.
Whether it’s cars or mopeds, the supply of shared mobility is immense and growing. Because although the trend is widespread in city centers, the supply on urban fringes is declining. Shared mobility significantly changes the amount of land used for parking spaces, for example.
The increasingly complex programs and systems, especially in the context of AI, present users with ever greater challenges in terms of usability and interaction. Simplexity aims to make human-machine interfaces as intuitive to use and user-friendly as possible. It is closely linked to the topic of user experience.
Social networks now play a prominent role in both private and professional life. Popular platforms such as LinkedIn, Xing, Twitter, Instagram or Facebook are reaching more and more people. They serve as a means of communication, advertising platform and interface between companies and customers.
Autonomous capabilities are becoming more and more extensive in cars. Due to the mostly low use of the own vehicle, the trend of car sharing and autonomous cabs is increasing more and more.
The blockchain is a decentralized storage mechanism for transactions within a network, such as payment transactions using blockchain-based cryptocurrencies like Bitcoin. The underlying technology provides a very high level of protection against manipulation while at the same time ensuring complete transparency of transactions and anonymity of the parties involved.
In crowdsourcing, internal company issues and tasks are deliberately externalized and handed over to volunteers or an online community. The goal is to use the intelligence and knowledge of a majority to generate ideas for new services or products.
Cybercrime is defined as crime that is committed in the digital space and with the aid of information and communication technology. These include, for example, industrial espionage, hacking or identity misuse. The anonymous use of the Internet makes prosecution more difficult.
Digital divide refers to the differences or gaps between economies and population groups in terms of access to and use of information and communication technologies (especially the Internet).
Digital literacy refers to the ability of people to inform themselves and communicate competently using digital media. The prerequisites for this are technical, cognitive, social and cultural skills as well as the willingness to face the new challenges of the digitally networked world.
Human Machine Interaction is about the design and use of interfaces between machines and people. Modern forms of interaction (e.g., voice control, AR) enable increasingly intuitive use of intelligent machines by humans.
The Internet of Things describes a comprehensively interconnected and interacting network of digital systems. It includes not only the usual IT hardware but also all other types of devices and cyber-physical systems.
The term OMline is derived from the words “online” and “Om” and describes a digital mindfulness or a real-digital mindset. OMline enables an open and reflective approach to the digital world.
Platform economy is a form of economy in which the exchange of resources and the establishment of business relationships are carried out via online platforms. The platforms enable access to the market, but usually do not produce any products themselves (e.g. Uber, Airbnb).
Predictive analytics will be used to evaluate user interactions and make statements about the future behavior of users. Artificial intelligence plays a prominent role here, especially with regard to semantic evaluations and the analysis of metadata in order to derive more precise statements from the dataset.
Closely linked to the augmented reality subtrend, real digital describes the merging of the real and virtual worlds with the help of augmented reality technologies. The terms “real” and “digital” are no longer thought of separately, but integrated holistically.
Self-tracking refers to the pursuit of fitness, health and quality of life using smart devices such as smartwatches, smartphones and fitness wristbands that capture activity and vital data. The data is not only collected, but also analyzed and visualized.
Sharing is seen as the guiding principle of a growing generation. The principle of “use” instead of “own” is becoming increasingly relevant, which has also become the approach of many value creation models and is unfolding with megatrends such as mobility and connectivity.
Smart city refers to a city that is smart in technological and social terms, in which intelligent, networked systems provide solutions to technological and organizational challenges. The smart city becomes socially intelligent by taking into account the knowledge and needs of its inhabitants.
Autonomous capabilities are becoming more and more extensive in cars. Due to the mostly low use of the own vehicle, the trend of car sharing and autonomous cabs is increasing more and more.
The blockchain is a decentralized storage mechanism for transactions within a network, such as payment transactions using blockchain-based cryptocurrencies like Bitcoin. The underlying technology provides a very high level of protection against manipulation while at the same time ensuring complete transparency of transactions and anonymity of the parties involved.
In crowdsourcing, internal company issues and tasks are deliberately externalized and handed over to volunteers or an online community. The goal is to use the intelligence and knowledge of a majority to generate ideas for new services or products.
Cybercrime is defined as crime that is committed in the digital space and with the aid of information and communication technology. These include, for example, industrial espionage, hacking or identity misuse. The anonymous use of the Internet makes prosecution more difficult.
Digital divide refers to the differences or gaps between economies and population groups in terms of access to and use of information and communication technologies (especially the Internet).
Digital literacy refers to the ability of people to inform themselves and communicate competently using digital media. The prerequisites for this are technical, cognitive, social and cultural skills as well as the willingness to face the new challenges of the digitally networked world.
Human Machine Interaction is about the design and use of interfaces between machines and people. Modern forms of interaction (e.g., voice control, AR) enable increasingly intuitive use of intelligent machines by humans.
The Internet of Things describes a comprehensively interconnected and interacting network of digital systems. It includes not only the usual IT hardware but also all other types of devices and cyber-physical systems.
The term OMline is derived from the words “online” and “Om” and describes a digital mindfulness or a real-digital mindset. OMline enables an open and reflective approach to the digital world.
Platform economy is a form of economy in which the exchange of resources and the establishment of business relationships are carried out via online platforms. The platforms enable access to the market, but usually do not produce any products themselves (e.g. Uber, Airbnb).
Predictive analytics will be used to evaluate user interactions and make statements about the future behavior of users. Artificial intelligence plays a prominent role here, especially with regard to semantic evaluations and the analysis of metadata in order to derive more precise statements from the dataset.
Closely linked to the augmented reality subtrend, real digital describes the merging of the real and virtual worlds with the help of augmented reality technologies. The terms “real” and “digital” are no longer thought of separately, but integrated holistically.
Self-tracking refers to the pursuit of fitness, health and quality of life using smart devices such as smartwatches, smartphones and fitness wristbands that capture activity and vital data. The data is not only collected, but also analyzed and visualized.
Sharing is seen as the guiding principle of a growing generation. The principle of “use” instead of “own” is becoming increasingly relevant, which has also become the approach of many value creation models and is unfolding with megatrends such as mobility and connectivity.
Smart city refers to a city that is smart in technological and social terms, in which intelligent, networked systems provide solutions to technological and organizational challenges. The smart city becomes socially intelligent by taking into account the knowledge and needs of its inhabitants.
